Broadlawn Farm is the brainchild of positive psychology practitioner and creative director, Beth Sheeler. Inspired by the farm’s storied history, sweeping views and welcoming ambiance, Beth uses her passion for entertaining, curating, and the pursuit of well-being to reflect the essence of Broadlawn—the graciousness, beauty and appreciation of the art of living well every day—to create experiences, products and ideas.

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founder + creative director

beth sheeler

Our Story

meet our founder, beth

Elizabeth 'Beth' Sheeler is an experienced luxury events curator, tablescape artist, and the Founder and Creative Director of Broadlawn Farm, a historic estate and farm in Cleveland, Ohio. Broadlawn Farm was founded with the aim of bringing meaning, connection, and joy to events and everyday experiences through an evidence-based methodology, and has evolved into a lifestyle brand centered on mindfulness and well-being, connecting people through curated experiences. 

Through her work with Broadlawn Farm, Beth has hosted and styled events informed by research into positive psychology. At each event Beth brings her signature detail-orientated, approach that evokes feelings of luxury, connection, and well-being, cleverly curating every touch point, from the overarching theme to personalized glassware and unique gifts that capture the essence of a brand.
Beth’s has styled multiple elevated events for Diageo’s luxury portfolio of spirits, including Mortlach Single Malt and the Prima and Ultima Collection at cultural tentpole moments including Pebble Beach Concours, LA Frieze and Design Miami. Recently Beth also hosted the launch of the book, Wholeheartedly by Holly Finnegan in Cleveland and a Summer solstice brunch for influencer Lydia Menzies’ Supper Club in Nantucket. 

Beth enrolled in the University of Pennsylvania’s Applied Positive Psychology Master’s program where she studied the science of well-being and human flourishing. After her subsequent thesis on acts of kindness and altruism, Beth founded Broadlawn Farm to use the science-backed principles of positive psychology, Broadlawn Farm creates mindfully curated, magical experiences, events, ideas & products to inspire the potential of a life well lived for all.

Prior to her work at Broadlawn Farm, Beth began her career in the non-profit and government sectors, serving as the Communications Director for the Akron Art Museum and as a Communications Consultant for the City of Akron Mayor’s Office. After leaving public relations and marketing, she focused on civic leadership and philanthropy and served on the boards of several non-profit organizations, including Akron Children’s Hospital, the Akron Art Museum, and the Laurel School.